Digital Marketing Lead

Position: Digital Marketing Lead
Location – Bangalore/Delhi

At Smart Joules, we are in the pursuit of creating a world powered by energy efficiency. We are poised to lead the industry from the front, challenging archaic norms, questioning paradigms and redefining the rules of the game. With cutting edge technology, relentless innovation and a never say die attitude, we at Smart Joules have travelled a long distance and now it is time for us to shift gears. Would you like to be a part of the exciting journey ahead?

Job Description – We, at Smart Joules, are looking for an experienced and creative Digital Marketing Lead to lead our digital marketing strategy and execution. The ideal candidate is a strategic thinker with a deep understanding of digital marketing channels, a passion for sustainability, and a track record of achieving results. In this role, you will shape our brand’s online presence, engage our target audience, and oversee digital customer experience journey.
Key Responsibilities –

·         Audience Research: Conduct in-depth research to understand our target audience’s needs, pain points, and preferences. Collaborate with cross-functional teams to gain consumer insights, comprehend product features, value proposition, and market trends.
·         Customer Experience: Take ownership of the entire digital customer experience journey and oversee a roadmap including but not limited to all touchpoints (website, blogs, emails, and social media) to ensure brand salience and relevance.
·         Digital Strategy Development: Develop and implement a comprehensive digital marketing strategy aligned with Smart Joules’ goals and mission. This includes defining target audiences, setting clear objectives, and selecting the most effective digital channels and tactics.
·         Social Media Management: Build and maintain a strong presence on social media platforms, including but not limited to LinkedIn, Twitter, and Instagram. Develop and execute social media campaigns to increase engagement, followership, and brand awareness.
·         SEO and SEM: Optimize website content for search engines (SEO) and manage pay-per-click (PPC) advertising campaigns (SEM) to drive organic and paid traffic. Monitor and analyze keyword performance and adjust strategies accordingly.
·         Email Marketing: Oversee customer journeys and develop & execute email marketing campaigns, including segmentation, personalization, and A/B testing. Monitor email campaign performance and continually refine strategies to improve results.
·         Sales Pipeline: Oversee the complete sales funnel and implement a strategy for building a sales pipeline and monitoring the sales funnel to drive growth. Measure and report on the performance of all digital marketing campaigns, as well as their impact on the business (ROI and KPIs).

·         Analytics and Reporting: Directly responsible for increasing traffic, conversion, and ROI across all digital acquisition channels, including paid search, SEO, remarketing, display, email, and social media. Track and analyze Key Performance Indicators (KPIs) to assess the effectiveness of digital marketing initiatives. Provide regular reports and insights to senior management to guide decision-making.
·         Market Research: Stay up-to-date with industry trends, competitor activities, and emerging technologies related to energy efficiency and sustainability. Use insights to refine and adapt digital marketing strategies.
Ideal Candidature –
•       Proven experience (6 to 7 years) in digital marketing, with a focus on strategy development and execution and a proven track record of managing the brand’s end-to-end digital customer experience.

•       Strong knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.

•       Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, email marketing software).

•       Excellent analytical skills and the ability to interpret data to make informed decisions.

•       As a startup, last-minute surprises are unavoidable. Must have the ability to adapt to the needs of the moment and think on their feet.

If you are a strategic thinker with a passion for driving business results through digital marketing, come, join our team and contribute to our mission of advancing energy efficiency through innovation.